CheTenda!
Google Ads
Sales & Marketing Automation
Hubspot
Inbound Marketing
Brand Positioning
Website Development
Social Media Marketing
CheTenda!: project overview
CheTenda! is a company specializing in supplying and installing outdoor awnings, special covers, mosquito nets and windows. The brand is the result of the owner’s long experience in the interior and outdoor design industry and satisfies an increasing number of customers every year.
Its request for Naxa was to find new on-target contacts to convert into customers. All this by increasing its online visibility and brand awareness.
Inbound Marketing & Automation
We identified the brand’s buyer personas and developed a customized inbound strategy based on the sharing of ad hoc content.
We managed the distribution of content, the contacts collection and the various internal processes with Hubspot, software aimed at automating sales & marketing activities.
Brand Positioning
CheTenda! revolutionized its company thanks to its new brand positioning: this is the space now occupied by the brand in the mind of consumers.
Together with CheTenda! we redefined the brand’s values: professionalism, dynamism and modernity. The new values allowed the brand to distinguish itself from competitors, differentiating and elevating itself from similar companies.
Digital communication: social media marketing & blog
Naxa created a new brand communication for CheTenda! based on its values and strengths.
We focused mainly on social media – Facebook and Instagram – and the company’s blog without neglecting the rest of the website and the email marketing campaigns.
Google Ads & social media advertising
A pivotal step in the strategy was the advertising plan.
CheTenda! found new customers thanks to Ad campaigns on search engines – Google Ads – and Ads on social media – Facebook & Instagram.
Website development
CheTenda! chose to develop its new website to renew its brand image and position itself online with an updated and optimized platform.
We focused on an attractive web design, able to enhance the images and photographs of the brand’s creations.
