Construction

IPM Italia

Customer

IPM Italia

Industry

Construction

ipm-italia-case-study

Digital Communication Strategy

SEO - Organic Positioning

Google Ads

Sales & Marketing Automation

Social Media Advertising

Hubspot

Inbound Marketing

IPM Italia: project overview

IPM Italia is a company that produces and installs resin, concrete and natural grit floors for interiors and exteriors. The company has been active for over forty years and works in the industrial, residential, commercial, urban and naval sectors. In addition, IPM Italia collaborates with prestigious architectural firms such as Renzo Piano, Zaha Hadid, Fuksas and Chapman Taylor.

Its challenge? To acquire new leads and improve the effectiveness of its marketing plans and sales strategies.

ipm-italia-overview
ipm-italia-project-overview

Inbound Marketing

We developed an inbound strategy to attract profiled users to the brand’s website and convert them into new customers.

Thanks to a customized digital strategy, we intercepted buyer personas by distributing exciting and helpful content and earned their trust, effectively positioning IPM as a reference point in its field. Our inbound approach made it possible to increase leads and conversions.

ipm-italia-inbound-marketing

Google Ads

To intercept new target contacts and carry out lead generation activities, we activated Google Ads promotional campaigns for IPM Italia.

This choice allowed the company to increase brand awareness and visits to its website and, above all, enriched its database of new potential customers.

ipm-italia-google-ads

SEO & Website Technical Aspects

We worked on the SEO of the IPM Italia website to make it more effective and performing. The ultimate goal? To improve its organic ranking on Google search pages.

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