IPM Italia
Customer
IPM Italia
Industry
Construction
Digital Communication Strategy
SEO - Organic Positioning
Google Ads
Sales & Marketing Automation
Social Media Advertising
Hubspot
Inbound Marketing
IPM Italia: project overview
IPM Italia is a company that produces and installs resin, concrete and natural grit floors for interiors and exteriors. The company has been active for over forty years and works in the industrial, residential, commercial, urban and naval sectors. In addition, IPM Italia collaborates with prestigious architectural firms such as Renzo Piano, Zaha Hadid, Fuksas and Chapman Taylor.
Its challenge? To acquire new leads and improve the effectiveness of its marketing plans and sales strategies.
Inbound Marketing
We developed an inbound strategy to attract profiled users to the brand’s website and convert them into new customers.
Thanks to a customized digital strategy, we intercepted buyer personas by distributing exciting and helpful content and earned their trust, effectively positioning IPM as a reference point in its field. Our inbound approach made it possible to increase leads and conversions.
Sales & Marketing Automation
We included HubSpot in our strategy for IPM Italia to improve the management of sales & marketing activities.
The company collected contacts from its website into a database, profiled them based on different characteristics and provided them with personalized communications. This step was fundamental for the effectiveness of their marketing strategy and sales department.
Google Ads
To intercept new target contacts and carry out lead generation activities, we activated Google Ads promotional campaigns for IPM Italia.
This choice allowed the company to increase brand awareness and visits to its website and, above all, enriched its database of new potential customers.
SEO & Website Technical Aspects
We worked on the SEO of the IPM Italia website to make it more effective and performing. The ultimate goal? To improve its organic ranking on Google search pages.
