Digital Communication Strategy
Social Media Marketing
Eugin: project overview
Eugin is a network of assisted reproduction clinics. The brand is a reference point in its field and a real global leader: it operates in 3 continents and 9 countries with a total of 32 clinics. In Italy, Eugin is present in various locations throughout the country.
Eugin’s paramount need was to make itself recognizable on the market, rising above its competitors. We therefore studied a digital strategy specifically aimed at these objectives.
Eugin chose to create its new website.
Naxa took care of the navigation, user experience (UX) and web design to fully communicate the identity of the Eugin brand, enhancing its strengths and making it unique compared to its competitors.
Digital communication, social media & branded content
Naxa managed Eugin’s digital communication and the production of its web content.
We created the brand’s blog on its website and developed a customized social strategy, mainly focusing on branded content. On Facebook & Instagram, we designed Eugin’s video-pills, short videos based on sharing knowledge and valuable information from medical specialists.
All this made it possible to differentiate the Eugin brand from its competitors.
Google Ads & social media advertising
Naxa took care of the online promotion of the Eugin brand. In particular, we worked on Google Ads and social media ads.
We improved brand awareness and increased website traffic by intercepting target users with targeted ads.