E-commerce
With e-commerce, companies have a digital platform for selling products and services online.
These sites allow users to explore the brand’s catalog, view product details and descriptions, add items to the virtual cart, make payments, and complete online purchases. To facilitate financial transactions, developing an e-commerce site also involves integration with a secure and reliable payment management system.
Using an e-commerce site, a company reaches a broader audience than its physical counterpart and, in some cases, even a global one. These platforms provide users with an advanced and direct sales channel, promoting remote or mobile purchases. They can be configured to coordinate inventories, process orders, manage payments, and provide post-sale assistance, simplifying the sales process and improving the customer experience.
Developing a proprietary e-shop is equivalent to fully controlling one’s online sales strategy. The brand can effectively manage targeted communication, product presentation, cart management, purchases and logistics.
Web & Tech solutions . E-commerce
What is User Experience?
The main element of an e-commerce site is user experience (UX), which is the experience offered to users through site usability. An effective graphical interface, created from a well-conceived web design, easily guides users in navigation and maximizes sales potential.
The benefits of creating a proprietary e-commerce site are numerous: access to a broader market, increased brand awareness; more convenient and straightforward shopping experiences, available 24/7 and from anywhere; reduced operational costs for the company; detailed and accurate behavioral and purchase data for informed business decisions; personalized experiences for users. Additionally, an e-commerce platform allows the implementation of targeted marketing strategies such as special offers, limited-time promotions, discounts, and loyalty programs.
What it means to develop an e-commerce platform at Naxa:
Define the digital sales strategy by identifying the target audience, products to include, sales policies, and communication methods.
Graphically design the platform, paying attention to both visual communication and the user experience of visitors and buyers.
Create the necessary content to present and communicate the value of the products for sale: persuasive photographs, videos, and descriptive texts, as well as product reviews and ratings, are crucial to engage the audience and attract interest.
Develop the e-commerce site using WordPress, other open-source CMS, or a proprietary CMS, and then promote the platform with appropriate marketing strategies.
Monitor and keep the e-shop up to date, analyzing its performance, collecting user feedback, and making periodic updates to the product catalog.
Increase the reach of your business.
Affidati a noi per lo sviluppo e-commerce