CRM
CRM (Customer Relationship Management) systems are software designed to manage and enhance a company’s customer relationships
These digital systems enable the collection, organization, and analysis of customer information, including past interactions, purchases, preferences, and marketing activities, to improve customer satisfaction, increase sales, and optimize business operations.
CRM systems also have numerous other functions: they centralize all customer information in a single digital location accessible to all authorized employees; automate processes such as monitoring customer interactions, sending emails, and follow-up activities; provide analysis and reporting tools to monitor sales trends and facilitate strategic decision-making; support customer management from the acquisition phase to conversion and retention; enhance customer care through more efficient management of requests and communications; allow audience segmentation and the sending of personalized marketing messages based on the behavior and preferences of leads, prospects, and acquired customers.
Web & Tech solutions . CRM
Why use a CRM?
Companies choose to develop a proprietary CRM for various reasons: to maintain solid and personalized relationships with customers, fostering loyalty and satisfaction; increase sales opportunities by identifying cross-selling and up-selling opportunities; optimize post-sale support activities; automate repetitive business processes, allowing employees to focus on more strategic tasks; create targeted marketing campaigns based on customer behavior, improving the effectiveness of promotional activities.
Developing a customized CRM is a strategic decision for many companies as it offers the possibility of tailoring the system to specific needs, ensuring a significant improvement in customer relationship management and overall operational efficiency.
What it means to develop a CRM at Naxa:
Analyze the brand's specific needs, including business processes, information to be collected, and required functionalities.
Design the CRM in detail, including layouts, integrations, and workflows.
Develop the CRM by defining the most suitable framework (Java, Python, JavaScript) and integrate the platform with other business applications such as email, accounting systems, and marketing tools.
Test the CRM to identify and resolve bugs, ensuring all functionalities work correctly.
Implement the CRM in the business environment, train staff for its proper use, and keep the platform updated to adapt to new needs or incorporate additional features.
Maximize the efficiency of business activities.
Affidati a noi per sviluppare il tuo CRM