The channel strategy is how businesses reach their target audience through specific touchpoints throughout the purchase journey.

Strategy & Consulting . Channel Strategy

What is a Channel Strategy?

What does developing a channel strategy at Naxa mean?


Analyze the company and its market positioning, both in terms of communication and business objectives.


Examine and evaluate the communication of the company's major competitors.


Map active touchpoints and assess the performance of the existing content strategy.


Develop the most effective strategy regarding channels, touchpoints, KPIs, tone of voice, themes, and other factors.


Define an operational plan following the approval of the strategy.

Create a cross-channel Channel Strategy for your brand.

Contact us