Presentation tools
Companies can employ many presentation tools to communicate effectively with both internal and external stakeholders.
The choice of tools depends on the specific needs of the organization, the type of message to communicate, the recipient of the message (internal or external to the company), and the goals to be achieved. In some cases, the right combination of different presentation tools proves to be the most appropriate choice to achieve more comprehensive or specific results.
Among the fundamental business presentation tools are: The brand manual, which defines and describes key elements of the brand such as the logo, colors, tone of voice, and visual elements, with the aim of providing a clear “instruction booklet” for the brand.
The brand bible, a more extensive document that may include the company’s history, mission, vision, values, and communication guidelines.
Catalogs and product/service presentations. The corporate presentation or company profile, used to communicate key information about the organization, business strategies, financial results, and projects.
Creativity & Design . Presentation tools
Which presentation tools to choose?
The latter presentation tool is highly relevant and consists of a digital and printable document that provides a comprehensive overview of the company, presenting its history, organizational structure, products or services, clients and partners, values, and goals. Its ultimate purpose is to create a positive image of the company in the eyes of customers, prospects, business partners, potential investors, and other stakeholders.
Lastly, we shouldn’t overlook the importance of the catalog: like the company profile, it can be both printed and digital, designed to present, in a coherent and organized manner, detailed information about the products and services offered by the company to promote its offerings and generate interest among potential customers. The catalog is, of course, a valuable presentation tool for collaborators, partners, and distributors.
What it means to create presentation tools at Naxa:
Identify the company's goals: enhancing Brand Awareness, communicating its brand identity to stakeholders, providing detailed information about its products and services.
Determine the most suitable presentation tool or tools to achieve project objectives.
Define the content, graphic layout and the tools’ tone of voice, ensuring they fully align with the company's identity.
Develop the presentation tools.
Periodically update or expand the tools based on the evolution of the business.
Develop effective presentation tools.
Inizia