Brand positioning is the space a brand occupies in the minds of consumers compared to its competitors.

Strategy & Consulting . Brand positioning

Unique selling proposition

What does Brand Positioning mean at Naxa:


Identify and analyze the current communication positioning of the brand in the target market in relation to its competitors.


Understand the communication positioning of competing brands in the market.


Identify the brand's USP through internal analysis of its philosophy, strengths, value propositions, mission, vision, and specific attributes.


Formalize the brand's value assets (mission, vision, values).


Translate USP into a strategic and differentiating message, the brand strategic concept.


Implement the brand strategic concept across all communication touchpoints.

Discover your USP and create your brand strategic concept.

Begin your Brand Positioning journey