Conquer leads with personalised experiences

Making your customers feel important, but above all showing that you know them thoroughly, is the cornerstone that the smart content strategy revolves around. This is simply personalised content that changes according to the visitor on a given site.

Software like Hubspot provides the creation of smart content, which work on the data analysis of a company’s marketing database or its CRM. Once the individual contact information and its interactions with a website are stored, the page content is shaped in order to provide a unique and valuable experience for the potential customer.

Thanks to smart content, you can ultimately publish the right content, to the right people at the right time.

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At Naxa, we provide marketing automation solutions and study strategies aimed at exploiting the potential of such software for the creation of smart content, with the aim of optimising the customers’ conversion rate.


Analysis of online presence and as-is, to identify strengths and weaknesses; market and competitor analysis; target analysis

Software selection

Selection of the most suitable software based on the needs of each individual customer

Content Providing

Expert copywriters draft online content, with the aim of engaging and capturing the user’s interest

 KPI analysis

Periodic analysis of performance and correct functioning of smart content, whilst providing detailed reports to the customer