Quickly multiply your customers

Choosing a marketing funnel strategy means creating a series of contents capable of accompanying the user on a well-defined path, leading them to become real customers.

The marketing funnel can be divided into 4 steps:

  •   Awareness, the potential customer is aware that they can satisfy his need with a specific product or service. At this stage, it is necessary to attract their attention.
  • Interest, the user’s interest is sparked in the product or service and searches the web. In this phase, it is necessary to stimulate the interest of anyone expressing a specific need by providing concrete answers.
  • Decision, the user is evaluating multiple goods or services capable of satisfying his need. In this very delicate phase, it is necessary to induce the user to choose a specific solution or service.
  • Action: it is the final phase that ends with a call to action by the user, such as a purchase or the compilation of a form.

An effective funnel marketing strategy must necessarily consider different channels (SEO, social media, Google AdWords, email marketing, blog articles, white papers …) and use them targeted appropriately, depending on the phase when you locate the user. Only in this way will the user complete the path and carry out the desired call to action.

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At Naxa, we specialise in digital strategies and for us, marketing funnel represents one of the most exploitable opportunities to increase the number of customers.


Analysis of online presence and as-is, to identify strengths and weaknesses; market and competitor analysis; target analysis

Keyword analysis and content

Identification of keywords that will lead searches to you, thereby drafting quality content

 KPI analysis  

Constant verification of campaign and related performances, improving their effectiveness with periodic optimisations whilst providing detailed reports to the customer