The fastest way to manage customer relationships

CRM stands for Customer Relationship Management and defines a specific category of software composed of specific applications useful for organizing, managing, analysing and optimising customer interactions.

The main purpose of a CRM is to increase the level of satisfaction and consequently retain customers.

But that’s not all. The goal of a CRM is also to facilitate the work of the sales force, increasing productivity and company business.

Thanks to a CRM software, it is possible to obtain a unified organisation of the sales and marketing departments in a single software from sales to post-sales phases, studied according to the specific needs of the individual company. 

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WHAT WE DO.

At Naxa, we believe that the development of dedicated and personalised CRMs can represent the first step towards better communication with the customer, but also internally between the sales and marketing departments.

Audit

Analysis of online presence and as-is, to identify strengths and weaknesses; market and competitor analysis; target analysis

Software selection

Selection of the most suitable software based on the needs of each individual customer

CRM implementation

Implementation of the new CRM and its customisation

KPI analysis 

Periodic analysis of CRM features, making any changes that can improve the user experience and usability