The key to being found by search engines
SEO is an acronym for Search Engine Optimization which, literally translated, means optimization for search engines.
Optimally indexing a website to improve its ranking on search engines, improve traffic quality and ensure measurable results, are the key objectives of a correct SEO strategy.
Therefore, choosing to invest in SEO represents a long-term strategy, made of monitoring and understanding the target, with the ultimate goal of drafting quality content capable of responding to the searches input by the user on Google, while satisfying their needs of learning clearly and immediately.
For this reason, opting for a strategy aimed at positioning your website requires a careful and continuous study to keep up with algorithm developments and to best meet the user’s needs.
WHAT WE DO.
At Naxa, we specialise in SEO and website positioning and develop targeted strategies based on the needs of every individual customer.
Analysis of online presence and as-is, to identify strengths and weaknesses; market and competitor analysis; target analysis
Verification of the site’s usability, with the aim of optimising its technical components and facilitating search engine crawls (Site Speed and On-Page optimisation)
Search for topics and related keywords relevant to the company’s business and objectives
Site optimisation from a technical and content point of view for pages translated into a foreign language, modelling the content to the characteristics of the target audience
Drafting contents aimed at obtaining entry links to the site in a completely natural way, in order to increase its visibility
Periodic verification of the project’s progress from the point of view of incoming traffic, through the use of Google Analytics, Search Console and monitoring the site’s ranking on search engines through dedicated software