The fastest way to generate traffic on your website
Google Ads such as Search, Display, Video and Shopping, as well as social media ads: all these tools are part of the world of paid media. These are advertising spaces on the web, which aim at getting you known to potential customers. Investing in this area is possibly the easiest and most immediate way to promote your content, involving both search engines and social media.
An effective strategy, which involves the use of paid media, cannot disregard a well-defined target identification, in such a way that ads reach the target audience.
This channel works in perfect synchrony with SEO and social media, giving life to a complete and effective internet advertising, with campaigns studied in every detail to make the best use of what has been invested, so as to reach new prospects.
WHAT WE DO.
At Naxa, we study strategies in line with the objectives of each company, paying particular attention to budget management invested by each individual reality.
Audit
Analysis of online presence and as-is, to identify strengths and weaknesses; market and competitor analysis; target analysis
Keyword research
Identification of keywords that will lead searches to you, thereby drafting quality content
Campaign creation
Creation of Google AdWords campaigns: Search, Display, Video and Shopping. As well as Facebook Ads and LinkedIn Adv
KPI analysis
Constant verification of content progress and related performances, improving their effectiveness with periodic optimisations whilst providing detailed reports to the customer
