Generate quality contacts

When we talk about lead generations, we are referring to marketing actions whose objective is to generate contacts that are really interested in the goods or services provided by a company. A lead is merely a potential customer, who came into contact with a company by possibly filling out a registration form.

Generally speaking, the term lead generation refers to a whole series of online actions that aim to generate potential customers by attracting a circle of truly interested users. The aim will be to establish a relationship with them, gaining their trust. How? By offering captivating content on websites and social media, exploiting the potential of tools such as email marketing and online advertising.

A correct lead generation strategy includes multiple channels from SEO to content marketing, from social media to email marketing, to paid media ads. A widespread network capable of operating in synergy with a common goal: to generate quality contacts, aimed at creating a profiled database of potential customers.

Contacts

What we do

At Naxa, we have developed new lead generation techniques over the years, applying them according to individual customer’s targets.

Audit

Analysis of online presence and as-is, to identify strengths and weaknesses; market and competitor analysis; target analysis

Strategy

Definition of the actions to be implemented to improve the company’s presence on the web

Keywords research

Search for topics and related keywords relevant to the company’s business and objectives

Ads scheduling

Plan a well-designed ad plan so that ads aren’t too invasive for the user

KPI analysis

Constant verification of campaign progress and related performances, improving their effectiveness with periodic optimisations whilst providing detailed reports to the customer