Unique and quality content to reach the right target
In the world of the web, content is what attracts most potential customers. Creating high-quality content can influence the success of any project.
Brand awareness, lead generation and customer retention are just some of the advantages that a correct Content Marketing strategy can bring.
Doing content marketing has become indispensable. A form of dialogue geared towards the user, where the aim is to anticipate questions, doubts, perplexities and curiosities, with the ultimate aim of involving them in a compelling and discursive storytelling thanks to the quality content.
A good content marketing strategy goes hand-in-hand with the SEO strategy. Positioning itself at the top of Google’s SERPs, with original and unique content, creates a huge competitive advantage and increases the brand’s visibility.
WHAT WE DO.
At Naxa, we develop strategies that include step-by-step series of actions for the creation of unique and personalised content.
Analysis of online presence and as-is, to identify strengths and weaknesses; market and competitor analysis; target analysis
Study of a content plan
Keyword analysis and planning of the topics to be dealt with, with a periodic publication of articles
Creation of SEO friendly content
Creation of SEO optimised texts, offering unique and quality content, designed to provide useful and interesting information for the user
Analysis and monitoring
Constant verification of content progress and related performances, improving their effectiveness with periodic optimisations and providing detailed reports to the customer