Inbound marketing is a marketing methodology that aims to make a brand, product, or service attractive

Digital marketing . Inbound marketing

What is inbound marketing?

What it means to do Inbound Marketing at Naxa:


Analyze and understand the target audience, identifying ideal customers, their needs, interests, and challenges. This phase involves creating detailed buyer personas: avatars based on the specific characteristics of the target segment.


Create high-quality, educational, engaging, and personalized content for different buyer personas. The content will take various formats: blog posts, videos, ebooks, webinars, infographics, social media posts, and more.


Optimize the brand's online presence through technical website implementations, SEO-oriented activities, and interaction with users on social media.


Convert traffic into leads by creating valuable freemium or premium content and effective landing pages.


Nurture leads and retain customers with marketing automation, constantly monitoring key metrics to consistently optimize the marketing strategy.

Create a Tailored Customer Experience.

Affidati a noi per l’Inbound Marketing