Content Production is situated within the broader scope of the so-called ‘content marketing’

Creativity & Design . Content production

What is Content production?

What it means to do Content Production at Naxa:


Analyze what is present in the Content Strategy, if existing: goals, KPIs, target, buyer personas, tone of voice, brand identity, etc.


Define a creative concept and identify which types of content are best suited to the project (e.g., photos, videos, animations, copy, articles, etc.).


Structure a content production plan with a corresponding budget.


Develop a content distribution plan, defining which channels to involve with their respective release timing and budget.


Manage the production and distribution of all content.

Create truly strategic content

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