Content production
Content Production is situated within the broader scope of the so-called ‘content marketing’
involves creating high-value content relevant to the target audience and fully aligned with the brand identity. It may include the production of photos, blog posts, videos, podcasts, social media conversation calendars, ebooks, infographics, freemium and premium content, whitepapers, templates, landing pages, and much more, with the aim of achieving specific project objectives.
On a larger scale, Content Production is crucial for engaging and retaining users, not only by generating interest with quality content but also by building a relationship of trust with them, ultimately guiding them towards the desired action, especially online. Regardless of its type, each produced content must be original, informative, engaging, and relevant to the identified user base, as only in this way can it effectively conne
Creativity & Design . Content production
What is Content production?
Content production isn’t merely and action, but rather a well-organized system consisting of multiple steps.
It integrates as an operational and productive step within the Content Strategy or, even better, ensures that the Content Strategy is effectively implemented.
What it means to do Content Production at Naxa:
Analyze what is present in the Content Strategy, if existing: goals, KPIs, target, buyer personas, tone of voice, brand identity, etc.
Define a creative concept and identify which types of content are best suited to the project (e.g., photos, videos, animations, copy, articles, etc.).
Structure a content production plan with a corresponding budget.
Develop a content distribution plan, defining which channels to involve with their respective release timing and budget.
Manage the production and distribution of all content.
Create truly strategic content
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