Brand identity is a brand’s essence, encompassing physical and psychological traits that shape people’s perception and recognition of the brand.

Creativity & Design . Brand identity

What is Brand identity?

What it means to do brand identity at Naxa:


Analyze all aspects of the company: its name, industry, offerings, target audience, characteristics of its proposal, guiding values, and other aspects. Essentially, all the distinctive factors to communicate to the public.


Analyze the target market and build buyer personas, i.e., potential brand buyers.


Design the logo, brand, typography, color palette, symbols in a way that aligns with the company's name, values, products and services, and brand personality.


Develop the Brand Identity Manual and provide guidelines for integrating brand identity into all company resources and communications.


Monitor the brand to assess the consistency and integrity of the brand identity with all marketing activities.

Make your brand recognizable and desirable.

Start your Brand Identity journey