Apps

Accessible from mobile or desktop devices, they are software designed to be used within an organization or by its customers, developed to achieve specific business goals. They can vary widely in their functionalities and purposes, but generally aim to maximize operational efficiency, optimize business processes, and improve customer interaction. In the latter case, a well-designed corporate app generates engagement, develops positive relationships, and gains the audience’s trust through a pleasant digital experience, creating a connection with users through notifications.

Whether an app provides a digital service or simple entertainment, users must benefit from its use. The keyword here is “engagement” because, more than anything else, it describes the meaning of an app—an asset designed to generate engagement. Another concept related to app development is user experience (UX), the experience offered to users through the platform’s usability. An effective graphical interface, built from well-conceived web design, enhances the app’s usability and user satisfaction.