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What is app development?
Development, user experience and engagement
Creating an app means creating a custom platform to offer your audience certain services or experiences. And above all, it means you can continuously interact with your users thanks to notifications on their devices.
The ultimate goal of an application is to create relationships with users, gaining their trust. This is done by offering solutions to solve problems, simplify tasks, or simply entertain, educate, and engage. Engagement: this is the word that best describes the meaning of an app. The goal is to generate engagement and retain your audience.
Another key word that concerns the development of an app is the user experience (UX), which is the experience offered to users through the usability of the platform. An effective graphical interface, built from a well-designed web design, allows you to improve the use of the app.
Why creating an app? 3 benefits of an application
Engage your users with notifications
Build engagement, build relationships, and gain the trust of your audience. Deliver enjoyable digital experiences and stay in touch with users by leveraging notifications on their devices.
Offer solutions to your users' real problems
Let users benefit from using your app, whether it’s a digital service or just plain entertainment.
Differentiated from competitors by delivering unique digital experiences
Stand out from your competitors and let your audience perceive your value and uniqueness. Take advantage of an alternative channel to rise in your market.
Develop your app!
How to create an app?
The elements of the development
Creating an app involves several elements. Here they are:
Development strategy: native app or web app
There are 2 macro-categories of apps: native and hybrid. The choice varies according to your needs, the features you want to implement, the devices on which you want to convey your app and your budget.
Our web developers and strategists will guide you on the type of app in line with your project.
Web design & user experience (UX)
Web design is the graphic development of your app, the development of your visual communication.
The user experience (UX) is the experience that your app offers to your users. A quality UX is clear and immediate and allows you to improve the use of the app. Everything is closely linked to the web design and the structure of the application.
It is an approach that aims to increase user engagement by leveraging the mechanism of games. By creating ad hoc digital experiences, it is possible to recreate playful situations that motivate the user, involve them and maintain their attention.
Gamification can have different forms: it can be a real mini-game, or simply the idea of awarding points or prizes to users who interact more often with your online brand.
Here are our most successful case studies.