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What is multimedia content?
The impact of images and videos
Multimedia content is the lifeblood of today’s marketing. Images and videos allow you to communicate immediately and directly.
After all, the eye is primarily focused on the visual elements: images, shapes and colours. Only later, if interested, do people notice the textual content, i.e. the words. This comes from the deep roots of the human being: in nature, it is essential to visually scan what is in front of you.
Today this concept is amplified: in the digital age the threshold of attention is astonishingly lower, and visual content is even more decisive. Photographs, videos and virtual environments allow you to engage users, capture attention and communicate to the fullest.
Why focusing on photos and videos? 3 crucial benefits
Camera, lights… action!
Promote your brand: company, products and team
Improve your communication and increase brand awareness and your fame. All thanks to photographic reports, product catalogue images, promotional videos and 3D virtual environments.
Increase online visibility, even with a view to SEO
Increase your visibility on social media and search engines. Photos and videos are crucial in terms of SEO, to improve performance and traffic to the site.
Catch users' attention and generate engagement
Engage your target audience by attracting your users’ attention. Harness the power of content to emerge online in your industry.
Camera, lights… action!
How to engage users?
Photo, video and virtual reality
Today everyone communicates, everyone does it online, and many do it similarly. How to stand out? With photos and videos that convey your uniqueness and value.
Here’s how our photographers and videomakers work to make you stand out from the crowd.
Photographic production: company reports and product photographs
The creation of company reports allows you to enrich your library with professional photographs and to exploit the images for the most varied purposes.
For the presentation of the company on the website, for the promotion of products on e-commerce or marketplace, for social communication, for the presentation of your team or the development of catalogues or flyers.
Production of corporate promotional videos
Videos are a great tool for promoting your business. They offer immediate, accessible and engaging communication.
Our video makers and editors specialise in the most varied formats: company and brand presentation videos, product promotional videos, corporate and team values videos, vector animations or videos for social channels and websites.
Virtual reality and digital tours in 3D environments
The creation of 3D digital tours allows you to make your spaces interactive and virtually welcome your audience. You will be able to show users your location, products and their details, even landing them directly on your e-commerce site.
With our Google Certified Photographers, you can also take high-resolution panoramic photos by integrating them into the Google Maps Street View system.
All in line with your digital communication strategy, defined in the previous phase by our strategists.