Social Media Advertising
Schiavi: project overview
Schiavi Spa is a historic construction company that has currently reached its fifth generation. It deals with civil and industrial, public and private constructions and actively contributes to the qualitative evolution of the real estate market.
Schiavi’s goal was to renew its company, evolving its digital marketing and sales strategy. The challenge was thus to attract new contacts as targets and win them over, converting them into clients.
Inbound marketing is magnetic marketing. It is based on sharing valuable content with the target audience. Its goal? To attract new users, provide them with the right content and win them over, converting them into clients.
Website & Communication
We have restyled the Schiavi website, focusing on an attractive, practical, straightforward web design. Users can go back to Schiavi’s housing proposals from a customized search bar, filtering the constructions based on their characteristics.
In addition, we took care of the company’s digital communication, managing Schiavi’s website and blog. For the latter, we designed a targeted editorial plan, publishing various articles and op-eds on themes such as historical tales, territory and design.
Social media advertising & Google Ads
For Schiavi we created social media ad campaigns specifically focusing on Facebook and LinkedIn.
Our Naxa specialists will soon develop a Google Ads promotion strategy. Its goal will be to increase traffic to the Schiavi website and generate new leads thanks to ads on search engines.