The doors open to the World Wide Web

Lualdi is a historical Italian company specializing in the design and manufacturing of interior doors and customized furniture. Now in its fourth generation, the company has entered the international market with showrooms in New York and Miami, a factor that has contributed to the recognition of its leadership on a more global level.

When Lualdi got in touch with Naxa, its goal was to obtain a greater online visibility, to enhance its brand image worldwide through its products, history and showrooms in Italy and abroad. The first thing we did was to implement a SEO strategy to rank the company for a series of themes related to interior doors, both on Italian and foreign search engines.

We subsequently worked to strengthen the brand image by exploiting the potential offered by social platforms and designing email marketing campaigns aimed at brand awareness – hence providing Lualdi with concrete and measurable results.

Case study in 3 steps

Challenge

To improve brand image & online visibility

Solution

New website, social media strategy and email marketing

Result

A significant increase in online visibility and coordinated management of the brand image