SEO - Organic Positioning
Social Media Marketing
Joker Boat: project overview
Joker Boat is an Italian company that operates in the marine/nautical sector. Since its foundation in 1979, the company has been synonymous with innovation in the design and manufacturing of small boats. Over time, the business has expanded, increasing its offer by offering high-quality services and even renting inflatable boats.
Joker Boat’s challenge was to make itself known online, increase its brand awareness, website traffic and customers. In order to reach the company’s goals, we developed a complete digital marketing strategy.
Joker Boat needed a new guise, a new way to present herself to her audience and communicate its value.
Naxa took care of the restyling of the brand’s website, mainly focusing on its web design and user experience. Our goal was to create a more straightforward, accessible and high performing website, thus increasing its effectiveness in generating leads.
We developed an e-commerce strategy to launch Joker Boat’s branded products online. We focused on three product lines: Joker Boat Merchandising, Barracuda Merchandising (dedicated to the company’s line of fishing boats) and Consumables (accessories and spare parts for inflatable boats).
We included various product pages and designed an integrated strategy for online sales.
Social media marketing & branded content
We also focused on Joker Boat branded content. Our goal was to increase brand recognition on social networks and create communication and imagery consistent with the company’s values.
SEO / Google organic positioning
To optimize the brand’s website performance and increase traffic, we took care of the SEO and various technical aspects.
We positioned Joker Boat’s website for the appropriate keywords, in line with the company’s requirements and the main features of its buyer personas.
Google Ads & social media advertising
We developed a complete and coordinated advertising strategy to increase brand awareness and reach.
We focused on two channels: Google Ads and social media (Facebook and Instagram). Our goal was to intercept different buyers in different contexts: on the one hand, users that were looking for RHIBs on Google; on the other hand, users interested in the topic but busy carrying out other activities on social networks.
What the client says about us
“Naxa is a competent and reliable partner, supporting us with its flexibility and always recommending the best, tailor-made solutions.”