Manufacturers of the most reliable technical cases ever

GT Line is an international company leader in designing and manufacturing high-performance
technical cases
that are considered unique for their design and functionalities. The extremely high quality of the brand’s products and its almost fifty-year-old experience make GT Line one of the most recognized leading players worldwide.

With its Explorer Cases brand, GT Line aims to expand its already wide range of products to store professional tools by offering watertight containers and cases, specifically designed for travelers, photographers, and sea lovers. Following the health emergency caused by COVID-19, GT Line’s offer for Explorer Cases is further expanded, including technical suitcases and accessories for sanitation.

In January 2020, GT Line contacted Naxa for a digital marketing project pivoting around a new and advanced e-commerce website, through which the company wants to present and sell the
collections of its Explorer Cases brand.

To achieve this result, Naxa developed a multi-channel marketing plan oriented both to organic
positioning on search engines and usability/user experience and Social Media Management and
Paid Advertising.

Case study in 3 steps

Challenge

Brand Awareness, Engagement, Fan and Lead Acquisition

Solution

E-commerce, SEO, SEA, Social Media Management / ADV

Result

Increase in Brand Awareness, Reputation, Fan and Lead Acquisition