Excellence Dental Network
Customer
Excellence Dental Network
Website
Industry
Pharma & Cosmetics
SEO - Organic Positioning
Google Ads
Sales & Marketing Automation
Hubspot
Inbound Marketing
Social Media Marketing
Blog
Branded Content
Brand Communication
Content Marketing
Website Restyling
Excellence Dental Network: project overview
Excellence Dental Network (IMI-EDN) is a network of dental centers present throughout Italy. The network shares the continuous pursuit of excellence in high technologies and innovative treatments. The dental centers partnering with the IMI-EDN brand specialize in the treatment of periodontal disease using innovative techniques.
EDN’s challenge was to find new target customers, create relationships with them and retain them. Winning your audience’s trust is in fact a fundamental aspect in the health sector.
Inbound Marketing
We created an Inbound Marketing strategy for EDN.
This approach to digital marketing is based on attracting potential customers by sharing valuable and engaging content the audience can be drawn to. Such strategy allows the content to position itself as a reference point in the sector, to win new customers and retain them.
Website restyling & SEO
EDN chose to restyle its website. We worked on web design, navigation and user experience (UX). Our purpose? To increase the website’s effectiveness and performance.
We also worked on SEO and various technical aspects to improve the organic positioning on Google search pages and increase traffic to the website.
Brand Communication
Together with EDN, we defined the new pillars of the brand’s communication. We built such pillars on the brand’s values, target audience and overall goals.
We opted for a specific and unambiguous language that was clear and understandable for all users.
Content Marketing
We took care of the development of EDN’s branded content: blog articles, videos on YouTube, social media and website, posts on Facebook & Instagram, landing pages on the website and email marketing campaigns.
We primarily focused on blog content, with articles able to answer users’ questions about oral hygiene, dental problems and medical care.
Google Ads & social media advertising
To complete its strategy, Naxa developed an advertising strategy aimed at EDN’s goals.
We created Google Ads and social media promotional campaigns. As a result, the brand has been promoted on Google search pages, YouTube, Facebook & Instagram, increasing brand awareness and website visits.
What they say
“Naxa’s consultants are always ready to lend a hand and proactively manage the needs and wishes of their clients. After ten years of collaboration, we could not be more satisfied. “
Margherita Martelli
Excellence Dental Network
