GT LINE

Manufacturers of the most reliable technical cases ever

GT Line is an international company leader in designing and manufacturing high-performance
technical cases
that are considered unique for their design and functionalities. The extremely high quality of the brand’s products and its almost fifty-year-old experience make GT Line one of the most recognized leading players worldwide.

With its Explorer Cases brand, GT Line aims to expand its already wide range of products to store professional tools by offering watertight containers and cases, specifically designed for travelers, photographers, and sea lovers. Following the health emergency caused by COVID-19, GT Line’s offer for Explorer Cases is further expanded, including technical suitcases and accessories for sanitation.

In January 2020, GT Line contacted Naxa for a digital marketing project pivoting around a new and advanced e-commerce website, through which the company wants to present and sell the
collections of its Explorer Cases brand.

To achieve this result, Naxa developed a multi-channel marketing plan oriented both to organic
positioning on search engines and usability/user experience and Social Media Management and
Paid Advertising.

Case study in 3 steps

Challenge

Brand Awareness, Engagement, Fan and Lead Acquisition

Solution

E-commerce, SEO, SEA, Social Media Management / ADV

Result

Increase in Brand Awareness, Reputation, Fan and Lead Acquisition

PENTAPACKAGING

The packaging industry lands online

Pentapackaging is specialized in the distribution of packaging solutions manufactured by the leading European companies. The distinguishing feature of the company resides in its articulated range of products for the management, storage and handling of potentially dangerous goods and substances.

In 2015, Pentapackaging relied on Naxa after expressing lack of satisfaction with the number of leads coming from the Internet, likely caused by a confused and disorganized website that couldn’t convey the seriousness and professionalism of the company.

Naxa designed a strategy that led to the new corporate website: in 2019, the new website recorded 54,861 accesses, 84% more than in 2018, as well as a net increase in web contacts – from zero in 2015 to 494 between January and September 2019.

The case study in 3 steps

Challenge

To receive leads from the website

Solution

New website, SEO and Adv

Result

A significant increase in requests from the website

POLYPIU’

Keyword: performance

PolyPiù is the first Italian company that, since the late 1970s, has been manufacturing alveolar polycarbonate systems. Through the years, the company has chosen to always keep up with market demands by designing and manufacturing curtain walls, modular systems and polycarbonate coverings both for the industrial and DYI sectors. 

When the client contacted us, he was dissatisfied because his website didn’t perform in a useful way. Therefore, he needed a clear improvement for a better ranking on search engines.

Naxa designed a new website aimed at a better user experience and also invested in a SEO strategy that could bring more traffic to the website. To date, the SEO strategy designed by Naxa brings up to 80% of website requests, a factor that has especially satisfied our client. Ay the end of 2019, PolyPiù subscribed to our Inbound package and further trusted us with his digital marketing strategies. 

Case study in 3 steps

Challenge

To receive leads from the website

Solution

New website and SEO strategy

Result

A significant increase in requests from the website

Lualdi

The doors open to the World Wide Web

Lualdi is a historical Italian company specializing in the design and manufacturing of interior doors and customized furniture. Now in its fourth generation, the company has entered the international market with showrooms in New York and Miami, a factor that has contributed to the recognition of its leadership on a more global level.

When Lualdi got in touch with Naxa, its goal was to obtain a greater online visibility, to enhance its brand image worldwide through its products, history and showrooms in Italy and abroad. The first thing we did was to implement a SEO strategy to rank the company for a series of themes related to interior doors, both on Italian and foreign search engines.

We subsequently worked to strengthen the brand image by exploiting the potential offered by social platforms and designing email marketing campaigns aimed at brand awareness – hence providing Lualdi with concrete and measurable results.

Case study in 3 steps

Challenge

To improve brand image & online visibility

Solution

New website, social media strategy and email marketing

Result

A significant increase in online visibility and coordinated management of the brand image

GELSIA

Because Energy passes also through the Web

Gelsia is a national company operating mainly in the Lombardy region and is specialized in the sale of methane gas and electricity, in the construction of cogeneration plants, heating networks, heat management for buildings and photovoltaic systems.

The company contacted Naxa in September 2019 because it needed to rely on a digital marketing agency that knew the area well, and hence could meet its needs in the management of social media, blog posts, SEO and advertising. 

Together with Gelsia, Naxa developed complete digital strategies that have been bringing satisfying results and perfectly in line with the designed goals of the project. 

Case study in 3 steps

Challenge

To rely on agency with a deep knowledge of the local area

Solution

SEO & Content, Advertising and Social

Result

A significant increase in the brand awareness

AERO GRAVITY

Don’t just dream of flying high on the Internet

Aero Gravity is one of the largest vertical wind tunnels in the world and the only one in Italy. A structure designed that allows anyone, from youngsters to elderlies, to experience flight inside an 8-meter-high crystal cylinder powered by 6 turbines and an air flow that reaches up to 370 km/h. Aero Gravity is the most innovative skydiving system at an international level, perfect for those who want to experience a truly unique emotion.

However, to be ahead of your time in your industry is not enough to dominate the web. In fact, before contacting Naxa, the company’s online presence was not sufficiently explanatory and the brand potential on its website and social media had not been fully reached.

In a few months, Naxa planned a targeted strategy and a unique project that led to the launch of the new website, a blog and to the management of social media, offering high-quality engagement that strengthened the company’s brand image and awareness.

The case study in 3 steps

Challenge

To enhance online presence

Solution

New website and social media

Result

A significant increase in the brand awareness and followers

EDN

Excellence Dental Network triumphs online

Excellence Dental Network offers an innovative diagnostic approach in the treatment of periodontal diseases, which includes the use of dental radiology, sophisticated molecular biology methods and the highest level of integration with new technologies such as high-power laser and microscope. A pioneer in the non-surgical and non-invasive treatment of periodontitis and in the treatment of all the pathologies of the odontostomatological apparatus, EDN is present with its clinics in Italy and several foreign countries.

EDN contacted Naxa in a moment when the dentistry sector was changing. The brand wanted to establish itself online in a very clear way, with a highly innovative approach that was in line with their mission. The goal was to reach as many users as possible, bringing high-quality traffic through different channels. 

“We are very satisfied with the work carried out with Naxa so far. We found a reliable partner that, first of all, listens to us and understands our industry and needs, accompanying us in a long and complex restyling project involving our brand identity and SEO ranking. A special thanks goes to Veronica for her courtesy, availability and patience in our endless daily correspondence”. This is the opinion expressed by Margherita Martelli, head of EDN Communication. Thanks to our work, we have managed to design a successful marketing mix to achieve all the objectives set by the client.

Case study in 3 steps

Challenge

To establish the brand online in an innovative way

Solution

Inbound Marketing and Social Media

Result

National visibility, leading brand in Italy for the treatment of periodontal disease

ITALSERRAMENTI SRL

New appeal for high-quality doors and windows

Italserramenti is a young and dynamic company based in Chiari, Brescia. It is considered among the ten largest companies in Italy in the manufacturing of doors and windows. State-of-the-art tools and technologies allow the design of products characterized by the highest standards of quality, that guarantee energy savings and thermoacoustic comfort. 

The client needed a greater online visibility to convert visitors into leads and encourage the online requests of quotes. Our work aimed to increase Italserramenti’s brand awareness while, at the same time, to analyze the communication and advertising strategies used by the company’s main competitors. We operated on several fronts, through a SEO strategy, high-quality content, website usability and newsletters sent to carefully selected databases. Finally, we rationalized the navigation paths of the website to provide a better user experience to visitors. 

Andrea Galli, Italserramenti Export Manager, comments: “For us, Naxa means safety: such a trained and always available team! They are not just suppliers, but partners!”

Case study in 3 steps

Challenge

Increased online visibility

Solution

New website and Lead Generation

Result

Increased brand reputation and over 500 sales contact per year through the web

SCHIAVI SPA

Traditional construction discovers new channels

Schiavi Spa, a construction company now in its fifth generation, is specialized in civil and industrial, public and private buildings and actively contributes to the evolution of the quality standards of the real estate market. Customer satisfaction, together with high-quality building and energy savings, are the prerogatives of the brand.

The challenge we took up with Schiavi Spa was aimed to improve the online image and visibility of a company that was already a leader in its industry. A mix of services that included the design of a new corporate website, more modern, clear and user-friendly and constantly updated with news about construction sites and new units for sale. The brand image on social media was also completely restyled. 

“A profitable partnership with a professional, kind and always available team” are the words spent on us by Mario Schiavi, head of the company’s technical office. Thanks to the analysis of the brand competitors and to the constant communication with out client we have managed to enhance its online reputation and projects.

Case study in 3 steps

Challenge

Increased online visibility and brand image

Solution

New website, Social Network, Adv

Result

Increased brand reputation and fanbase