WHAT MARKETING AUTOMATION STANDS FOR?

Marketing Automation is a set of automation systems, aimed at optimizing manual operations to be performed. But how is it actually implemented?

Workflows: the key to Marketing Automation success. What are their advantages?

  • Efficiency
  • Quality leads
  • Automation of internal processes
  • Cleanup and order of the database

What are the advantages of Marketing Automation?

  • Increase in lead generation
  • Greater understanding and efficiency of the purchase funnel
  • Increase in lead nurturing capabilities
  • Lead of higher quality
  • Possible integration with data derived from other sources
  • Alignment between marketing and sales teams
  • Shorter sales cycle
  • Reduction of advertising costs
  • Customer loyalty
  • Improvement in search engine positioning