Are business strategy and digital strategy two sides of the same coin?

One question is clear: there is no winning digital strategy without an outlined and effective business strategy!

Digital Strategy: the natural evolution of the Business Strategy!

Digital strategy and business strategy cannot live without each other. Why?

  • It is not possible not to use technology to improve business performance
  • They both plan to create new products
  • They both propose a renewal of existing processes
  • They specify the direction chosen by the company
  • They ensure a competitive advantage
  • They define the objectives to be achieved

What are the advantages of defining a winning digital strategy?

  • The knowledge of online users
  • The monitoring of competitors
  • A clear definition of objectives
  • The creation of captivating content capable of affecting its audience
  • An increase in sales and profits