Are business strategy and digital strategy two sides of the same coin?
One question is clear: there is no winning digital strategy without an outlined and effective business strategy!
Digital Strategy: the natural evolution of the Business Strategy!
Digital strategy and business strategy cannot live without each other. Why?
- It is not possible not to use technology to improve business performance
- They both plan to create new products
- They both propose a renewal of existing processes
- They specify the direction chosen by the company
- They ensure a competitive advantage
- They define the objectives to be achieved
What are the advantages of defining a winning digital strategy?
- The knowledge of online users
- The monitoring of competitors
- A clear definition of objectives
- The creation of captivating content capable of affecting its audience
- An increase in sales and profits
