BRAND POSITIONING STATEMENT: WHAT DOES IT MEAN?

A clear positioning of the brand means being recognizable by the target. How is it actually implemented?

What steps must the strategy for winning Brand Positioning go through?

  • Positioning & Differentiation
  • Identification & Creation
  • Articulation & Explanation
  • Understanding & Discovery
  • Application & Extension

What are the benefits of brand positioning?

  • Differentiation from competitors
  • Become a leader in the mind of consumers
  • Economic advantages given by the increase in sales and related profits

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