BRAND POSITIONING STATEMENT: WHAT DOES IT MEAN?
A clear positioning of the brand means being recognizable by the target. How is it actually implemented?
What steps must the strategy for winning Brand Positioning go through?
- Positioning & Differentiation
- Identification & Creation
- Articulation & Explanation
- Understanding & Discovery
- Application & Extension
What are the benefits of brand positioning?
- Differentiation from competitors
- Become a leader in the mind of consumers
- Economic advantages given by the increase in sales and related profits
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