Google ADS attribution models are intended to verify the actions that lead the user to the conversion, examining every single point of contact present in his purchase process.

There are several attribution models. The choice must be made according to the goals you want to achieve with your Google Ads account.

In this short guide we will discover:

  • What are attribution models and what are they useful for?
  • How do attribution models work?
  • What are the default attribution models in Google Ads Display?