What is Marketing Automation?
Marketing Automation is a set of automation systems, aimed at optimizing manual operations to be performed. But how is it actually implemented?
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Inbound Marketing Fundamentals
It is considered today the most effective way to find new customers, find out how to turn it into your strategy!
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Brand Positioning
A clear positioning of the brand means being recognizable and correctly identifying the target, but how is it actually implemented? And what advantages can it bring to a company?
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INBOUND VS DEMAND GENERATION
Demand Generation is sales-centric, while Inbound Marketing is customer-driven, but in concrete terms how is all this?
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Video and SEO
Videos are a lead-capture element. When you want to create video content to be inserted inside a funnel, however, it is essential to study the right strategy.
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Smarketing
Smarketing means aligning a company’s sales and marketing team. A good inbound strategy is based on a fruitful collaboration between the two departments.
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Webinar Softwares
Webinar, or the union of two web words and seminars, to indicate the so-called online seminars. Usable by all, they do not require large economic investments
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Il marketing funnel
Marketing funnel is considered a real modern method aimed at increasing sales, as well as increasing the number of customers or potential such.
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Google ADS attribution models
The Google ADS attribution models are intended to verify the actions that lead the user to the conversion, examining each single point of contact
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Buyer Persona
Don’t you know who the Buyer Personas are? They represent the realistic portrait of the ideal consumer, an indispensable marketing tool.
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BUSINESS STRATEGY E DIGITAL STRATEGY
One question is clear: there is no winning digital strategy without an outlined and effective business strategy!
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AI as a support for Business
With the use of Artificial Intelligence, computers are able to perform typically human actions, improving the User Experience.
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Marketing Automation for Ecommerce
Marketing Automation is a system designed to automate a series of repetitive activities within a marketing strategy
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