What is Marketing Automation?
Marketing Automation is a set of automation systems, aimed at optimizing manual operations to be performed. But how is it actually implemented?
DownloadInbound Marketing Fundamentals
It is considered today the most effective way to find new customers, find out how to turn it into your strategy!
DownloadBrand Positioning
A clear positioning of the brand means being recognizable and correctly identifying the target, but how is it actually implemented? And what advantages can it bring to a company?
DownloadINBOUND VS DEMAND GENERATION
Demand Generation is sales-centric, while Inbound Marketing is customer-driven, but in concrete terms how is all this?
DownloadVideo and SEO
Videos are a lead-capture element. When you want to create video content to be inserted inside a funnel, however, it is essential to study the right strategy.
DownloadSmarketing
Smarketing means aligning a company’s sales and marketing team. A good inbound strategy is based on a fruitful collaboration between the two departments.
DownloadWebinar Softwares
Webinar, or the union of two web words and seminars, to indicate the so-called online seminars. Usable by all, they do not require large economic investments
DownloadIl marketing funnel
Marketing funnel is considered a real modern method aimed at increasing sales, as well as increasing the number of customers or potential such.
DownloadGoogle ADS attribution models
The Google ADS attribution models are intended to verify the actions that lead the user to the conversion, examining each single point of contact
DownloadBuyer Persona
Don’t you know who the Buyer Personas are? They represent the realistic portrait of the ideal consumer, an indispensable marketing tool.
DownloadBUSINESS STRATEGY E DIGITAL STRATEGY
One question is clear: there is no winning digital strategy without an outlined and effective business strategy!
DownloadAI as a support for Business
With the use of Artificial Intelligence, computers are able to perform typically human actions, improving the User Experience.
DownloadMarketing Automation for Ecommerce
Marketing Automation is a system designed to automate a series of repetitive activities within a marketing strategy
Download