What is Marketing Automation?

Marketing Automation is a set of automation systems, aimed at optimizing manual operations to be performed. But how is it actually implemented?

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Inbound Marketing Fundamentals

It is considered today the most effective way to find new customers, find out how to turn it into your strategy!

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Brand Positioning

A clear positioning of the brand means being recognizable and correctly identifying the target, but how is it actually implemented? And what advantages can it bring to a company?

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INBOUND VS DEMAND GENERATION

Demand Generation is sales-centric, while Inbound Marketing is customer-driven, but in concrete terms how is all this?

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Video and SEO

Videos are a lead-capture element. When you want to create video content to be inserted inside a funnel, however, it is essential to study the right strategy.

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Smarketing

Smarketing means aligning a company’s sales and marketing team. A good inbound strategy is based on a fruitful collaboration between the two departments.

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Webinar Softwares

Webinar, or the union of two web words and seminars, to indicate the so-called online seminars. Usable by all, they do not require large economic investments

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Il marketing funnel

Marketing funnel is considered a real modern method aimed at increasing sales, as well as increasing the number of customers or potential such.

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Buyer Persona

Don’t you know who the Buyer Personas are? They represent the realistic portrait of the ideal consumer, an indispensable marketing tool.

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BUSINESS STRATEGY E DIGITAL STRATEGY

One question is clear: there is no winning digital strategy without an outlined and effective business strategy!

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AI as a support for Business

With the use of Artificial Intelligence, computers are able to perform typically human actions, improving the User Experience.

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Marketing Automation for Ecommerce

Marketing Automation is a system designed to automate a series of repetitive activities within a marketing strategy

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